Chiffres clés

Who is watching video on their mobile ?

For the three month average period ending June 2011, more than 16 million mobile users in the U.S. watched TV or video on their mobile phones. Males made up a significantly larger percentage of the mobile TV/video viewing audience (61.8%) compared to females (38.2%). Users age 24-34 accounted for the largest share of viewers by age representing 31.8% of the total mobile TV/video audience, while those age 18-24 accounted for 21.9% of viewers and the 35-44 year old segment represented 20.6%.

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