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What are you doing on Twitter & Facebook while you’re watching TV ?

Social network discussions about television shows drove more live viewing and second-screen engagement during the 2010-2011 television season, according to a TVGuide.com user research study that ranks the year’s top 10 most social shows. Twenty percent of respondents said they are now watching more live TV to avoid plot and reality « spoilers » that may be revealed in real time by members of their social networks. At the same time, TVGuide.com, which has more than 23 million monthly unique users, found that users are spending more time engaging in TV discussions with their social networks, with more using Twitter than Facebook for those discussions.

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