As we come to the end of what is known in the TV industry as Fall Broadcast Season, the topics of TV and who influences TV viewing are more relevant than ever, given the focus on cancellations and ratings that the new shows traditionally inspire. With that, comes the growing influence of social media, which in recent times has been responsible for reviving cancelled shows (Arrested Development), creating new TV trends (Sharknado) and overall has become a source of influence for people when deciding what to watch.
Ipsos MediaCT has been conducting research into the role of TV Influencers, and our most recent white paper on this topic The Twitter Effect: Understanding Twitter’s Role in TV Behaviors gives a large understanding to the impact that social media, and Twitter in particular, has with regards to creating influence in the TV space, with the ultimate aim of attracting more viewers to shows. In addition to the white paper on this topic, we have also created an infographic which sums up some of the key findings from the paper. These are:
- Twitter users are heavy TV viewers
- Twitter users are TV influencers
- Twitter users are active on devices while watching TV, and create TV content across social media platforms.
Taking our white paper and infographic together, we find that Twitter users are more likely to watch TV and be in a position to be influential in the decisions of others when it comes to the question of “what do I watch next?” They are also more likely to be sought out for their opinion on TV, and are very engaged within the space.