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The Media Comparisons Study is a key industry resource for multi-media usage and effectiveness analysis. In 2012, TVB retained Knowledge Networks to conduct the study and the findings are revealing. Among them are:

• Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile.

• Consumers credit TV ads as more influential in making a purchase decision.

• TV commercials drive viewers to go online to find out more.

• Broadcast, and local broadcast stations are chosen first for news over cable networks.

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