TV Sites Set for Continued Expansion in Europe
2010 was a strong year for TV web sites in Europe, with TV site penetration in the region increasing by 7.5 percentage points to 47.4 percent of all European internet users in December 2010 – second only to North America. Europe also leads in engagement with TV sites, as the average visitor spends 28 minutes visiting sites in this category each month.
German media giant ProSieben currently leads the European TV market with 32.5 million unique visitors in December – nearly twice the audience of the second-ranking French property Groupe TF1 at 16.5 million. The German broadcaster ARD, the Italian Gruppo Mediaset, and the UK market leader BBC round off the list of top five TV properties for the region.