It’s no secret that TV viewership has become a social activity. As a new show is about to premiere, anticipation builds online and often continues to ebb and flow throughout the season. But how do TV viewership and social media relate to one another? What causes this relationship to vary? With data pooled from 250 TV series over 20 months to gain insights on…
How TV viewership and social media relate to one another ?
How buzz changes across a season ?
Whether a high volume of online conversation about a show as it premieres is a leading indicator of TV ratings ?