The report helps marketers understand how tablet owners engage in multiple activities. For example, it shows that – at least once in the last seven days – 63% used their device while watching TV. Of these two screen viewers, 28% used their tablets to look up information about a product advertised during a program and 12% bought a product advertised during a show.
We also see that 41% of tablet owners’ TV viewing time is devoted to two screens, and their activities amplify program content in a variety of ways. For instance, at least once in the last seven days:
* 34% of two-screen viewers posted comments on Facebook, Twitter, a blog or another website regarding a show being watched.
* 25% of two-screen viewers visited a network or show’s website, fan-site or app.
* 21% of two-screen viewers obtained information related to a show being watched.