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Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period

Tablet and e-book reader ownership surge in the holiday gift-giving period

The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.

The number of Americans owning at least one of these digital reading devices jumped from 18% in December to 29% in January.

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