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Nielsen’s « State of the Media : The Mobile Media Report » provides a snapshot of the current mobile media landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future.

Key Findings

The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010.

This quarter, 26.3 million mobile consumers viewed mobile video.

The majority of smartphone owners (62%) have downloaded apps on their devices and games are the top application category used in the past 30 days.

Currently, 87 percent of app downloaders have used deal-of-the day websites, like Groupon or Living Social, and 54 percent of smartphone owners claim to use their mobile handsets frequently while shopping.

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