Deloitte’s State of the Media Democracy survey, now in its seventh edition, reveals that U.S. consumers are undergoing a dramatic transition in how, when and where they engage with content, devices and each other.
The survey takes an in-depth, multi-generational look at how consumer preferences vary. More importantly, learn how they are evolving within the changing landscape of device ownership, subscription services, advertising platforms, social networking adoption and emerging payment models. The results may surprise you.
Fielded by an independent research firm in November 2012, the online survey reached more than 2,000 U.S. consumers to help companies understand consumer preferences today and where they might be moving in the future. Our in-depth analysis yields clues and provides critical insights to help companies make smart, well-timed business decisions and investments. For example:
- Twenty-six percent of consumers are digital omnivores (own a laptop, smartphone and tablet).
- Tablet ownership increased 177 percent over the past year, with almost a third of tablet owners viewing it as one of their top three most preferred consumer electronic devices.
- Tablet owners stream movies 70 percent more often than non-tablet owners.
- More than 80 percent of consumers are multi-tasking while watching TV.
- The survey reveals that 93 percent of Americans place Internet access as the most valued household subscription.
- More than half of all consumers are willing to pay a premium for faster Internet connection with tablet and smartphone owners more inclined to pay for faster connections.