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How do you like it? At home and on the go, US consumers want content at their fingertips. So much of our time today is spent just catching up; on TV shows, news, sports, stocks, friends, shopping and of course, on gossip! The list is endless but what we know is that we are constantly “on”. While we continue to see shifts in how and where consumers watch, there is no denying that moving across life constantly
connected creates an ever growing set of opportunities for advertisers and media companies to promote their messages. Being connected also is driving the growth in multitasking. And most importantly, the ability for each of us to engage in multiple activities at once is becoming ubiquitous.

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