veilles / 26 Jan 2012
State of the media : 2011 year in sports
State of the Media : 2011 Year in Sports
This report compiles media highlights, advertiser trends and consumer insights across leading sports properties. Nielsen’s “fanalytics” provides the sports marketing industry with a wealth of consumer and market intelligence that brings you closer to the fan, allowing you to develop a deeper understanding of what and how consumers engage with sports content.