veilles / 11 Avr 2012
Social media is a new form of entertainment
In an exclusive study, THR and Penn Schoen Berland reveal Facebook and Twitter’s influence over what entertainment users watch, reject and write about. Based on a survey of 750 social network users ages 13 to 49, THR found that nine out of 10 people view social networking sites as a new form of entertainment, and more than half of respondents say social media sites are important tastemakers in determining what to watch and buy.
