This year’s report reveals new insights about digital news consumption based on a YouGov survey of over 20,000 online news consumers in the US, UK, Ireland, Germany, France, Italy, Spain, Denmark, Finland, Brazil, Japan and Australia. This year’s data shows a quickening of the pace towards social media platforms as routes to audiences, together with a surge in the use of mobile for news, a decline in the desktop internet and significant growth in video news consumption online.
Mobiles and tablets
The use of smartphones for news has jumped significantly in the past year, but tablet growth has slowed.
Almost half of online news users across all countries (45%) use two or more digital devices each week for news and a quarter (25%) now say their mobile phone is their primary access point – up from 20% last year.
Disruption to traditional media
We see increased usage of digital-born brands that produce content for a mobile and social world. Buzzfeed has doubled its market share in the United States to 10% with the Huffington Post now neck and neck with Yahoo News.
But three quarters (74%) still access a traditional newspaper in print or online each week. 89% access a broadcaster via TV, radio or online.