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Remaking Video-on-Demand to Deliver Media Value

The following summary report provides an abbreviated version of the Media Influential Study that is Phase I of the Advanced Advertising Media Project !

This report summarizes key perceptions and expectations of 20 senior Media Influentials — as they relate to the future of ad-supported VOD and how best to overcome the barriers of the past that have hindered VOD?s potential as a significant player in the advertiser/media mix !

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