veilles / 11 Mai 2011
Remaking Video-on-Demand to Deliver Media Value
The following summary report provides an abbreviated version of the Media Influential Study that is Phase I of the Advanced Advertising Media Project !
This report summarizes key perceptions and expectations of 20 senior Media Influentials — as they relate to the future of ad-supported VOD and how best to overcome the barriers of the past that have hindered VOD?s potential as a significant player in the advertiser/media mix !