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Mobile (And Tablet) TV Multitasking

  • Like most technologies, TV is constantly evolving.
  • People have been digital multitasking in front of the TV since the first laptops…
  • We’ve all known intuitively and have seen data pointing to this behavior. But few studies have gone deep enough to provide enough detail about what, exactly, people are doing on their mobile/tablet devices. Absent this knowledge, it’s hard for marketers to know what to do about multitasking.So we decided to find out.

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