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The explosion in digital equipment allows for an increasingly diverse offer, creates new uses and thus helps to push up viewing times across the world.

No sector has been more deeply affected by these changes than kids’ TV.

While children today, more than ever, can’t get enough of the small screen, the way they watch content is changing fast.

This MIPBlog-exclusive white paper is brought to you by EurodataTV Worldwide / Médiamétrie.


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