veilles / 19 Juin 2012
How multi-screen consumers are changing media dynamics ?
While TV continues to dominate the media landscape, consumers’ TV viewing habits are rapidly traversing platforms in the digital realm and revealing the evolution of the Multi-Screen consumer. This new and complex ecosystem can make campaign planning a challenge for brand marketers and agencies, and there is still a great deal to learn about how consumers use multiple screens.
What are the demographics of Multi-Screen TV viewers? How are Multi-Screen and Digital TV viewers consuming content and how engaged are they with each media? How can brands stay ahead of the curve by effectively building multi-touch cross-media campaigns ?