veilles / 03 Oct 2011
Global ad expenditure continues to grow despite stock market turmoil
• Global ad expenditure forecast to grow 3.6% in 2011 after a modest slowdown in expenditure growth towards the end of the year.
• Growth forecast for 2012 remains a reassuring 5.3%.
• This picture is consistent with a history of ad market growth after many previous stock market shocks, assuming the world economy does not deteriorate dramatically.
• Developing markets to increase their share of the global ad market from 31.0% in 2010 to 34.9% in 2013.
• Internet the fastest-growing medium between 2010 and 2013 (14.6% a year).
• Television to contribute most new ad dollars (46% of total).