SNPTV
Chiffres clés

Global ad expenditure continues to grow despite stock market turmoil

• Global ad expenditure forecast to grow 3.6% in 2011 after a modest slowdown in expenditure growth towards the end of the year.

• Growth forecast for 2012 remains a reassuring 5.3%.

• This picture is consistent with a history of ad market growth after many previous stock market shocks, assuming the world economy does not deteriorate dramatically.

• Developing markets to increase their share of the global ad market from 31.0% in 2010 to 34.9% in 2013.

• Internet the fastest-growing medium between 2010 and 2013 (14.6% a year).

• Television to contribute most new ad dollars (46% of total).

> En savoir +

à télécharger