veilles / 10 Oct 2011
Cross-Platform is the new norm
Today’s consumers are not just watching TV anymore, they are using a collection of media devices from TV sets, to laptops to mobile phones to watch, interact and engage with video content. As this new viewing behavior becomes more broadly adopted, looking at TV or online alone does not accurately reflect the most effective way to reach your intended consumer. In this presentation, Nielsen explores changes in media usage trends and the importance of looking across both TV and online to gather a clearer picture of campaign effectiveness.