veilles / 10 Jan 2012
Consumer Media Usage Across TV, Online, Mobile and Social
Consumer Media Usage Across TV, Online, Mobile and Social
Almost one in three U.S. TV households – 35.9 million – owns four or more televisions, according to a new report on media usage from Nielsen. Across the ever-changing U.S. media landscape, TV maintains its stronghold as the most popular device, with 290 million Americans and 114.7 households owning at least one. In contrast, 211 million Americans are online and 116 million (ages 13+) access the mobile Web.
For more insights on usage and trends across TV, mobile, online, and social media download Nielsen’s State of the Media: Consumer Usage Report.