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A portrait of today’s tablet user

Key findings from “A Portrait of Today’s Tablet User” include:

Today’s tablet users represent 12% of the US internet population ages 8 – 64; that number is projected to grow to 23% by early 2012—a group that represents an estimated 54 million people.

87% of tablet users are accessing content and information, the dominant activity for this device.

93% of tablet users have downloaded apps; the average tablet user has downloaded 20 apps.

79% of app downloaders have paid for apps in the last 12 months; 26% of all apps downloaded are paid.

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