Key findings from “A Portrait of Today’s Tablet User” include:
Today’s tablet users represent 12% of the US internet population ages 8 – 64; that number is projected to grow to 23% by early 2012—a group that represents an estimated 54 million people.
87% of tablet users are accessing content and information, the dominant activity for this device.
93% of tablet users have downloaded apps; the average tablet user has downloaded 20 apps.
79% of app downloaders have paid for apps in the last 12 months; 26% of all apps downloaded are paid.